Trying to achieve optimal User Experience with a great User Interface has always been one of the biggest struggles for website designers. Basically, you are trying to design a website that does not just look great. It should also be easy to use, easy to navigate, and makes users feel comfortable using it and converts them into paying customers.
In short, you are struggling to create the “perfect” website, and since when has that been easy? This is where wire-framing comes in, wherein you and your team plot the initial design and flow of your website. Wire-framing a website before actually building it is extremely important, as it can save you and your team tons of time and avoid any potential and irreversible flaws.