This session will be run by two speakers, Omodara Adediran and Temitope Adelanwa.
The role of marketing in business growth has been underrated in the technology space.Our workshop will enlighten attendees on the different angles of marketing and how it connects to business growth, with a focus on understanding the consumer.
This is a practical workshop on understanding the connection between the product and its user. It takes the audience through the relevance of marketing and true understanding of a customer when developing a product .
The learning outcomes of the session are as follows:
1. How to identify and profile your potential target audience.
2. How to launch your product into the market.
3. The importance of marketing.
4. Marketing Tips to grow your startup.
5. Your start-up marketing tool kit
6. Using technology as a tool for marketing.
7. Simple tools to drive growth for your start-up.